Purity in motion: SIPA and Mohamed Riaz partner to redefine Oman’s bottled water market

Purity in Motion: SIPA and Mohamed Riaz Partner to Redefine Oman’s Bottled Water Market

Together, we have commissioned a high-speed, state-of-the-art bottling line for Sarooj Water, a brand that perfectly blends Omani heritage with future-ready technology.

A Legacy of Excellence: The Mohamed Riaz Story

The journey of Mohamed Riaz & Partner LLC is a true testament to vision and perseverance. From its humble beginnings in 1979 as a single retail outlet, the group has flourished into a multi-million-dollar empire and a cornerstone of the Omani economy.

Under the leadership of its founder, Mr. Mohamed Riaz, and now guided by the fourth generation of the family, the group has expanded into a diversified powerhouse. With nearly 40 branches across the country—stretching from the vibrant streets of Muscat to the strategic hubs of Sohar and Salalah—the company is a vital partner in achieving the goals of Oman Vision 2040.

Sarooj Water: A Tribute to Omani Heritage

The group’s flagship beverage, Sarooj Water, is inspired by the legendary strength of Oman’s history. The name "Sarooj" refers to the traditional hydraulic mortar used for over 3,600 years to construct the nation’s magnificent forts and historic irrigation channels.

To match this legacy of endurance, Mohamed Riaz & Partner LLC required a production partner capable of delivering unmatched purity and efficiency. SIPA rose to the challenge, providing a complete turnkey solution that preserves the superior taste and quality of Sarooj Water while meeting the highest international hygiene standards.

Engineering the Future: The SIPA High-Speed Line

To support the brand's rapid growth, SIPA engineered a high-performance line capable of producing a staggering 48,000 bottles per hour. This fully integrated system offers the flexibility to switch seamlessly between 250ml, 500ml, and 1000ml formats, ensuring Sarooj Water is ready for every occasion.

The heart of this technological marvel includes:

• Sincro Bloc mod. 20-70-20: A masterclass in integration, combining the XTRA 20 rotary blower with the Flextronic S gravity volumetric filler.
• Sustainability at Scale: The blower features our Air Recovery System (ARS+), which significantly reduces energy consumption by recovering high-pressure air.
• Purity Guaranteed: The filler utilizes "no-contact" valves and an ISO 7 cabin to maintain an ultra-clean environment.
• Precision Labeling: The Opera 400 RF roll-fed labeller ensures a flawless shelf presence for the iconic Sarooj brand.
• End-of-Line Excellence: From the Nova 40F shrink wrapper to the Genius PTF Active Layer palletizer, every step is optimized for speed and reliability.
  

This partnership is more than just a technical success; it is a celebration of Omani culture and modern innovation. SIPA is honored to play a role in the Mohamed Riaz success story, helping to deliver the pure taste of Oman to consumers across the region.